Case Study
From Idea To Showing Up
The Hatfields were already entrepreneurs and already running this business at a small scale - just no one knew it. They needed some help to nudge their presence to a higher level.
  • 25% Increase in search volume online
  • 1.7X User base growth
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Background

Rocket City Mobile Health provides mobile IV hydration and concierge medical services throughout Alabama. Its team includes experienced EMS professionals, nurse practitioners and nurses who deliver care at homes, offices and hotels. Services range from hydration and vitamin therapy to lab draws, injections, infusions, telehealth and monthly wellness plans.

Objectives

Our objective was to make Rocket City Mobile Health’s growing list of services easier to understand and easier to book. The website needed to answer three questions quickly: what care is available, where it is offered and how a patient can request an appointment. 

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Implementation

Highline Marketing Co. reorganized the website around the patient’s decision process. We separated IV packages, additional medical services and the monthly wellness plan so visitors could compare their options without searching through long sections of copy. Appointment buttons were placed throughout the site, while service areas, team experience, customer reviews and medical disclaimers were made easier to find. 


Results & Impact

Rocket City Mobile Health now has one clear website for presenting its services across Alabama. Visitors can review treatment options, confirm coverage in their area and proceed directly to an appointment request. The new structure also gives the business a stronger path for promoting one-time services, recurring wellness plans and newly introduced treatments without rebuilding the customer journey each time.